“The Plate,” National Geographic • July 21, 2016
Tasty, if ugly potatoes? Funky-skinned but sweet, firm apples? In a series of low-key blog posts, Walmart—responsible for one-third of the U.S. grocery market—recently announced two new brands of produce with an unusual selling point: The produce would have, under normal circumstances, just be thrown away.
While Walmart isn’t the only grocer that’s recently embraced visually challenged fruits and vegetables, (see How ‘Ugly’ Fruits and Vegetables Can Help Solve World Hunger) its status as the country’s largest grocer could mean very big things for ugly produce.