Saveur • June 21, 2011
On a clear September morning, I set out for the source of California’s most delicious strawberries—quite a trip if you take the scenic route. South of San Francisco, you trace the cliffs of Devil’s Slide until the two-lane highway—and your grip on the steering wheel—relaxes. A couple of hours later, just north of Davenport, you see a 1950s pickup truck on the side of the road with hand-painted signs declaring HERE LIES SWANTON BERRY FARM. It’s a storybook scene: a view of the Pacific, a farm stand stocked with fresh baked pies. But read through the news clips on the wall, and a weightier tale emerges. When Jim Cochran founded Swanton, in 1983, he was just another hippie farmer. But he became the man who unlocked the secrets of growing strawberries without pesticides and paying workers a fair wage to do it.