“The Salt,” National Public Radio • March 28, 2016
Organic food has gone majorly mainstream, right? Wal-Mart has been driving down the price of organic with an in-house organic line. Whole Foods has begun experimenting with cheaper stores to catch up. And the increase in sales of organic food has dramatically outpaced that of conventional food. What’s more, 30 percent of shoppers report an interest in paying more for organic food — and a significant interest even in low-income neighborhoods. Given all that, it’s easy to assume that organic has become just as common in downmarket groceries as in upscale ones.
But a recent study in the Journal of Food Products Marketing suggests that the growth of organics might not be so diversified.
