Southern California roundup: All video, all the time

In the likely event that you were not at one of my events in Southern California over the last week, you may avail yourself of the links below, where you will be able to watch video to your heart’s content:

Is Eating Well Just for the Rich? A conversation with KCRW’s Evan Kleiman

Hosted by Zócalo Public Square • Thursday, April 19 2012

C-Span Book TV: The American Way of Eating

From Los Angeles Times Festival of Books • Saturday, April. 21 2012

Festival of Books: Tweaking the Food Chain

Coverage of panel in Los Angeles Times • Sunday, April 22, 2012


You can ignore this: Video from Book Launch

Before I lose track of it, I’m posting this link to the Book Launch event I held at Housing Works Book Store with my fabulous colleagues: Annia Ciezadlo, James Oseland, Amanda Hesser, and Rev. Devanie Jackson, along with Erica Wides moderating. It’s been a crazy couple of months, and I’m so lucky to have had their help in kicking off everything.


Press roundup, Mid-April 2012 Edition

I’m pleased to say the press is still rolling in. Most notably of late:

  • Profile of me in the alumni magazine for my alma mater, NYU (April 2012)
    • Alumni Profile: Tracie McMillan, author of the New York Times acclaimed book, The American Way of Eating, makes the case that good, fresh food isn’t just for foodies

a new kind of risk assessment.

One benefit of the AWEsome Book Tour: Catching up with old sources.

I had the opportunity to catch up with Brahm Ahmadi, a food justice entrepreneur in Oakland, CA this week. It wasn’t a long meeting, but I did get a really good “perspective check” on discussions of food. Brahm’s smart thought for the day? Part of what keeps low-income families from eating fresher, healthier food is not physical access or straight economics. It’s not a question of “I will not spend that much for food.”  It’s more like, “I will not spend that much for food THAT I DON’T KNOW I WILL LIKE EATING.” This is a pretty big shift in perspective, and holds true to what I’ve seen in my reporting (and observed in myself).

Particularly when time and budgets are tight,  taking a risk on a new kind of food is just that: A risk — of limited resources like time and money. So shifting diets isn’t just about access but about playing with that question of risk—of re-aligning the cost-benefit analysis for folks with limited means.

What I especially like about this is that this perspective sees working-class people as intelligent agents of their own lives and diets, rather than lecturing down to them about everything that is wrong with their diet. It’s a longer-term solution, something that will take years — as in, decades. But that also means, I think, that any change it helps bring about could have staying power.