Plenty • July 6, 2007
A couple years ago, Veronica Uy, a staffer for the Philadelphia-based food justice group the Food Trust, got an intriguing assignment: Visit the country’s biggest and best farmers’ markets—and help create something similar in the City of Brotherly Love.
It was a perfect fit for Uy, a Filipina-Canadian transplant to the States who developed a passion for food markets during a trip to Southeast Asia. She’d recently dropped a fledgling career as a computer programmer to work on food issues, and the project came with a double lure. Not only would a flagship market appeal to Uy’s foodie instincts, (she’s an avid home cook) it would highlight the local produce available in the city—and help publicize the fact that in Philly, most farmers’ markets accept food stamps and other government benefit coupons.
Read more