Plenty • October/November 2007
Amory Lovins might not be a household name, but the ideas he’s put forth for the past 30 years have affected virtually every household in America. Increasing energy efficiency, supporting small and local power generation from renewable sources, and building smart rather than big are just a few of the concepts he’s promoted. Lovins started when he was 29, using the energy crisis of the late ’70s to reach President Carter’s ear. This year, the Rocky Mountain Institute, the nonprofit organization devoted to energy research he founded with his wife, celebrated its 25th anniversary with a forum attended by luminaries such as Thomas Friedman of The New York Times and Majora Carter of the nonprofit Sustainable South Bronx. Plenty stole a few minutes of Lovins’s time to discuss ultralight cars, an indoor banana garden, and why efficiency is the best alternative fuel we’ve got.